Joanne Lee Cornish
Muscle building for a powerful life
Muscle is the cornerstone of healthy aging, sustained weight loss, and living an independent life. But building muscle isn’t accidental—it doesn’t come from a gym membership or random lifts. Instead, it’s a specific skill that demands deliberate effort, with every pound earned through precision and hard work. This program teaches you the art and science of muscle building. Whether your goal is to support your weight loss, enhance your appearance, boost your strength, or harness muscle as the ultimate tool for longevity, Muscle Mastery covers the science, nutrition, and practical techniques you need. Get ready for a fascinating, inspiring, and efficient journey that will equip you with the exact methods to build muscle and maximize your time and energy.
10 live coaching calls
Workout for every goal type
Pre recorded content
Full access to Joanne
A dynamic yet personal group coaching program
I am not a great fan of "before & after photos" (I would never do it, so I don't ask my clients to) but I do screenshot their texts - below are some texts from the last time I ran this program.
REVIEWS
I am not a real fan of taking "Before & After" photos, I would never do it, so I don't expect my clients to. I do, however, take screenshots of their texts to me during the program. Here are a few of the messages from the last time I ran this program. This program is such a game changer and I hope I also make it fun
You’re here for a reason. Maybe it’s because you’ve noticed muscle loss creeping in with age—strength isn’t what it used to be, and your body isn’t as firm or defined as you’d like. Maybe you’re here because you’ve lost weight—especially with GLP-1 medications—but now you feel softer than expected, and you’re wondering: Where did all my muscle go?
Or maybe you just want to build muscle because, let’s be honest—it looks amazing. Strong is not just for athletes or bodybuilders. Muscle is the foundation of a lean, toned, and powerful body at any age. It’s your metabolic insurance policy, your best defense against aging, and the key to looking and feeling incredible.
Whatever brought you here, by the end of this program, you will:
✅ Have an exact roadmap for building muscle while staying lean—without spending hours in the gym or eating like a bodybuilder.
✅ Understand how muscle actually works at a deeper level than 90% of personal trainers. Yes, really. Most trainers know how to work out, but they don’t truly understand the science behind muscle growth, metabolism, and nutrition. By the end of this, you will.
✅ Know the specific nutrition strategies that support muscle growth without unwanted fat gain.
✅ Feel stronger, more defined, and in complete control of your body composition.
This isn’t just about lifting weights—it’s about training smarter, fueling your body correctly, and creating a plan that’s livable, sustainable, and actually works.
You will find all the workouts in my app.
Upon purchasing this program, you will receive an email to "activate your account"
The email will then direct you to set up a username and password and provide a link to download my app onto your phone. The app contains all your workouts, which I hope you enjoy.
You have access to this program for 365 days from the date of purchase, but you will have access to the app and your workouts forever :)
These first few videos will show you where to find everything so that you are ready to enjoy the rest of the program.
🎥 Understanding Your Muscles & Movement Patterns
Whether you're a complete beginner or a seasoned gym-goer, these videos will give you valuable insights into how your muscles work and how to train them effectively.
✅ Never had formal weight training? Get ready for some eye-opening lessons that will change the way you think about movement and exercise!
✅ Already experienced? You’ll still discover new techniques and a deeper understanding of muscle function that can enhance your training.
These videos will:
🔹 Focus on the 2 power houses - the scapula and the pelvis
🔹 Demonstrate movement patterns – how your body is designed to move.
🔹 Lay the foundation for smarter, more effective workouts – so you can train with purpose and precision.
🎬 Let’s dive in and unlock the full potential of your training! 💪
Forgive me if I cover what you already know, but we cant jump into muscle building without being clear about protein, carbs and fat
Over the next 12 videos, we’ll break down each major body part and movement pattern, so you can train smarter, not just harder.
✅ Understand what each muscle does.
✅ Learn how to properly stimulate it for maximum results.
✅ Make every rep more effective.
When you know how your body moves, training becomes more rewarding, fun, and effective.
and why you wont get too big :)